Bergford Performance Systems

Brian Bergford specializes in personal performance optimization and sport psychology, and coaches and develops customized performance systems for athletes, as well as athletic professionals and business owners. Also an author and professional speaker, Brian’s mission is to coach and inspire people to lead inspired lives.

He earned his degree in Psychology from the University of Colorado, taking particular interest in neuroscience, psychopathology, clinical psychology, and the principles of peak performance. He has a knack for helping clients get unstuck through removing pesky personal barriers that inhibit expression of their greater potential.

Brian's an entrepreneur who owns multiple businesses, and has won national championships in swimming – a sport he took up at the age of 30, in what originally began as an effort to overcome his lifelong phobia of having his face submerged in water.